The Rugby World Cup introduced a new global visual identity, first unveiled at the Women’s tournament in England in 2025.

The project centred on the design of a new logo (created to serve as the foundation for future editions) alongside the development of a bespoke brand typeface, establishing a consistent typographic system for the competition.

The typography provides a clear and recognisable voice across broadcast, digital and stadium environments, balancing strength and precision in line with the character of the sport.

In collaboration with:
Homeground London