The Marmite Gene Project was one of the brand’s biggest campaigns to date. The project involved developing a DNA test that claimed to determine, with scientific certainty, whether you were a ‘lover’ or a ‘hater’.

The work focused on creating a distinctive visual identity for the campaign, designing a branding system that felt credible, clinical and scientific, while remaining unmistakably Marmite.

In collaboration with:
adam&eveDDB

Awards:
7 Lion Cannes
7 D&AD Pencils
1 Grand Clio
2 British Arrows
2 Campaign BIG’s