The global insurance company needed a brand refresh to express its vision for the future.

The rebrand adopts a symbol-centric approach, placing the symbol at the heart of the visual system. Built around the idea of Growing by Living, the identity feels more modern and expressive, designed to evolve across digital, physical and experiential touchpoints.

In collaboration with:
Francesc Moretó
Marco Walker
Fabio Catala
Arantxa Olavarrieta
Chema Leon
Emilio Jimenez
Arilla Type